This is the second episode in our content marketing teardown series. Every week we pick a successful content marketing piece and decode what’s good, bad and how you can use in your content marketing strategy.
Today, we take a look at an interesting content by Zendesk. They’ve created a beautiful content gamification piece to showcase the importance of CX. You basically play a game with Alex (the customer) where you need to make a choice (as the brand) depending on the situation faced by her.
Join me as I breakdown this piece in the video below –
KEY TAKEAWAYS
- If you want to stand out in content marketing, you need to create such type of content. This peice by Zendesk is interactive, interesting and very relevant.
- The content is tied up with a lot of their existing resources. This allows the end user to explore more and understand about different topics.
- The content is engaging from the very first sentence. It somehow forces you to go through the content. This the result of some brilliant copywriting.
