Content Gamification Example | Zendesk Content Marketing

Himanshu Gupta
Himanshu Gupta

This is the second episode in our content marketing teardown series. Every week we pick a successful content marketing piece and decode what’s good, bad and how you can use in your content marketing strategy. 

Today, we take a look at an interesting content by Zendesk. They’ve created a beautiful content gamification piece to showcase the importance of CX. You basically play a game with Alex (the customer) where you need to make a choice (as the brand) depending on the situation faced by her.

Join me as I breakdown this piece in the video below – 


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Himanshu Gupta
Himanshu Gupta
Himanshu is the founder of ContentZeal. He's been blogging for the better part of 7 years now. Follow him as he shares his experiences as a content marketer (currently at through his in-depth blogs, stories and guides.

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