This is the third episode in our content marketing teardown series. Every week we pick a successful content marketing piece and decode what’s good, bad and how you can use in your content marketing strategy.
Today I’m taking a look at a piece by ChurnZero. For them customer churn is very important topic (being a tool that solves it) and to explain churn they’ve created a wonderful piece. In their piece they depict different churn personas as monsters and explain how you can tackle them.
They piece has been linked from very high authority sites like G2 and more.
Join me as I breakdown this piece in the video below –
KEY TAKEAWAYS
- Explaining topics like customer churn and others doesn't have to be always boring. You can make it fun and above is a good example.
- The ROI of such pieces is beyond just the page but can improve your branding and other formats of content.
