48+ LinkedIn Ad Examples to Inspire you & Key Takeaways

Himanshu Gupta
Himanshu Gupta
linkedin ad examples

Struggling to get results from LinkedIn Ads? 

Well you’re not alone. A lot of marketers (including me) often get stuck with one particular ad copy. We think it’s perfect and we keep trying to tweak the same ad it to get results.

But in reality you what you might need is just a little inspiration. Just playing around with your messaging and ad formats can get you great results with LinkedIn. 

For your inspiration, I’ve put together 45+ B2B LinkedIn sponsered content ad examples across industries with a detailed teardown. You’ll find ads for lead generation, content promotion, downloadables, webinar and more.

Whether you’re a designer, a copywriter, an ad specialist or a startup owner, you can learn a lot from the below ad examples. As a copywriter myself, I go through these examples to come up with better ad copies.

So without further ado, let’s dive right it into the LinkedIn ad examples. Feel free to click on the image to open the ad on LinkedIn. 

Table of Contents

Lead Gen Text Ad Examples

1. Intercom

Intercom is a very popular customer engagement tool. You can use it for website visitor engagement or for support. If you’re a marketer, you need to check their blog “Inside Intercom”. They publish some incredibly awesome content. 

KEY TAKEAWAYS

2. Hubspot

HubSpot provides a suite of tools to help companies with marketing, sales and customer service. They are the leaders when it comes to Inbound marketing. Just to throw some numbers out, they attract 26 million monthly visitors out of which 45% is organic. That’s a dream for any SaaS company.

KEY TAKEAWAYS

3. Zoho

Zoho provides a suite of online productivity tools and SaaS applications. They’re a successful bootstrapped company based out of India.

If you’ve explored hosted email solutions, you’ve probably must have come across Zoho mail. It’s one of their most popular products.

KEY TAKEAWAYS

4. Microsoft

Microsoft needs no introduction. We’ve all grown up using their OS and business tools. However in this ad they’re promoting their cloud offering Microsoft Azure. 

KEY TAKEAWAYS

SUMMARY

Since I don’t understand the technical aspect of the ad, I don’t have much to share. But a I want to share a small advice – small startups can’t use the similar messaging as used by Microsoft or larger companies. The latter can afford to do it because of the brand they’ve build over the years. So please keep a note when working on your next ad copy.  

5. Asana

Asana is a very popular online collaboration and work management tool, similar to Trello. 

KEY TAKEAWAYS

6. Pipedrive

Pipedrive is a popular CRM software. It helps you to manage your leads and streamline you sales process.

KEY TAKEAWAYS

7. Salesforce

Salesforce provides a suite of tools for customer service, marketing automation, analytics, and application development. It is by far the most successful SaaS company in the world. 

KEY TAKEAWAYS

8. Twilio

Twilio are the leaders when it comes to customer communication. For those who don’t know about PSD2, it’s a European regulation for electronic payment services.

KEY TAKEAWAYS

SUMMARY

Usually when a regulation is announced, companies first look out for applications that can solve their problem quickly, saving them from building it themselves. It’s easier that way. The advertisement does a great job of attracting those prospects. Just read the first line again. Innovation is greater than everything. That’s brilliant messaging. 

9. AirCall

AirCall is a cloud phone system. It helps you manage customer calls virtually rather than using a complex hardware equipment.

KEY TAKEAWAYS

10. Infobip

Infobip is a CPaaS platform. They help companies with customer engagement on various platforms including chat and SMS. 

KEY TAKEAWAYS

11. Canva

Canva is my favourite design tool. I never thought creating images would have been so easy before Canva. I’ve used to create featured image, ebooks, slides, video and more.  

KEY TAKEAWAYS

12. Figma

Figma is a popular design tool. It supports multiple platforms like web, MacOS and Windows.

KEY TAKEAWAYS

13. GoDaddy

GoDaddy is a very popular domain registrar and web hosting platform. If you’ve hosted websites before, you must have probably come across GoDaddy.

KEY TAKEAWAYS

14. Elementor

Elementor is by far the best page builder out there. In fact I’ve designed the complete ContentZeal website using Elementor. It’s a great plugin for WordPress. I even wrote a detailed review that you can check here.

KEY TAKEAWAYS

15. Typeform

Typeform is a popular modern form builder. But it’s usage is not limited to only forms, you can use it for lead generation, surveys, quizzes, feedback and more. Recently they’ve launched another product “VideoAsk ” which allows you to collect responses in the form of video.

KEY TAKEAWAYS

SUMMARY

Remember if you’re creating a sub-brand, it’s important to associate it with the main brand. It helps add credibility and trust.

16. Zendesk

Zendesk is one of the most popular help desk software. Apart from customer service they provide a Sales CRM. I’m a big fan of the content they publish. You should definitely follow their blog.

KEY TAKEAWAYS

17. Box

Box is a file sharing tool for internal and external collaboration.

KEY TAKEAWAYS

18. Dropbox

Dropbox is one of most popular file sharing platforms. It can greatly help in team collaboration

KEY TAKEAWAYS

19. GoToWebinar

GoToWebinar as the name suggests, helps you conduct webinars and online events. 

KEY TAKEAWAYS

SUMMARY

As marketers we hate webinars. It’s time consuming and can be very difficult to manage. The ad does a great job of changing the perception. 

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20. Monday

Monday is a very popular and advanced online collaboration tool. 

KEY TAKEAWAYS

21. Segment

Segment is a very popular platform that helps you connect, clean and control your customer data.

KEY TAKEAWAYS

22. Freshbooks

Freshbooks is a very popular accounting software especially among freelancers and SMBs. Accounting is looked upon as a very tedious task. Freshbooks helps solve that.

KEY TAKEAWAYS

Credibility – #1 Account Software
Target Audience – Freelancers and Service based business owners
Messaging – Focus on “growth”
CTA – Try it for Free 30 day

LinkedIn Carousel Ad Examples

23. Trello

Trello is an incredibly popular project and task management platform. It follows the successful kanban style. I use Trello to manage my tasks personally and at work. If you’re looking to streamline your work and be productive, you should definitely try it.

KEY TAKEAWAYS

24. Piktochart

You can consider Piktochart as Canva for Infographics and Presentations. It makes it incredibly easy to create beautiful graphics.

KEY TAKEAWAYS

25. Drift

Drift is a conversational marketing and sales chatbot. It is used by over 50,000 companies across the world.

KEY TAKEAWAYS

App Integration Ads

26. Miro

Miro is an online collaboration platform for teams. They are used by over 3 million users worldwide including companies like Netflix and Spotify.

KEY TAKEAWAYS

SUMMARY

If you’re looking to promote a new integration you can learn a lot from this example.

27. Close.io

Close is a popular CRM tool. Unlike Salesforce, they’re more focused on the SMB and MSMEs segment.

KEY TAKEAWAYS

SUMMARY

Remember you cannot include everything in the description even if it’s important.

This ad is a great example to showcase a newly launched integration. If you see communication is critical for sales folks and providing the flexibility of doing it inside the CRM is a life-saver. 

Downloadble Promotion Ads (Ebooks, Whitepapers, Reports and more)

28. Hiver

Hiver is a shared email collaboration software. You can use it to manage emails like support@ and info@ right inside Gmail. They are used by 1500+ companies including Hubspot, Canva and Pluralsight. 

KEY TAKEAWAYS

SUMMARY

Promoting downloadable is a very popular method to generate leads through LinkedIn ads. You can either drive visitors to a landing page (like in this example) or use a lead generation form to get details like name, email address on LinkedIn itself. If you’re looking to run similar ads, this is a great example.

29. Flock

Flock is popular online collaboration tool. You can think it as India’s answer to Slack. It was founded by Bhavin Turakhia, also the founder of Zeta and DirectI.

KEY TAKEAWAYS

SUMMARY

This is another great ad example if you’re looking to promote a ebook/whitepaper in your next campaign. 

30. Nexmo

Nexmo provides business with APIs for communication and authentication.

KEY TAKEAWAYS

SUMMARY

Overall this a great example of a minimal ad. A lot of times as marketers we tend to include everything in the ad. But we should keep in mind that it’s all about creating a balance. 

31. Stripe

Stripe is probably the most popular software to accept payments online. It is valued at around $35 bn. For those who don’t know Haris (mentioned in the ad copy), it’s a very popular insights and analytics company.

KEY TAKEAWAYS

SUMMARY

Overall it’s another great example of a downloadable ad.

32. SurveyMonkey

SurveyMonkey is probably one of the most popular and oldest online survey tools. If you’ve filled feedback forms or surveys online you probably must have come across SurveyMonkey.

KEY TAKEAWAYS

33. GitHub

If you’re a developer you must already be familiar with GitHub. For those who don’t know GitHub helps you discover, share, and build better software.

KEY TAKEAWAYS

34. Workday

Workday is a financial and human capital management software. It was founded in 2005 and employs over 10,500+ people.

KEY TAKEAWAYS

35. Campaign Monitor

Campaign Monitor is an Email Marketing Tool used by more than 250k+ businesses globally.

KEY TAKEAWAYS

SUMMARY

To be honest as marketers we might come across a lot of email marketing reports (considering the number of companies in this segment). But because Campaign Monitor took the effort to make it exclusively for UK, it helps them standout and attract the right leads.

36. CleverTap

CleverTap is a SaaS based omni-channel mobile marketing platform. They were founded in 2013 and have clients like ESPN and Fandango.

KEY TAKEAWAYS

37. Optimizely

Optimizely is a very popular A/B testing and experimentation platform. Their platform is used by the likes of HP, Ebay and American Express. 

KEY TAKEAWAYS

38. Apptio

Apptio is a Financial Management SaaS Tool for IT. It helps businesses make smarter decisions when it comes to IT investment.

KEY TAKEAWAYS

SUMMARY

I don’t know if you noticed but there’s a typo in the ad’s intro. To prevent such a scenario ensure to go over ad copy multiple times before publishing it. One effective way is by asking a different team member to review the ad. 

39. LinkedIn

There’s no better company to take inspiration than LinkedIn itself. If you’ve noticed LinkedIn themselves promote a lot of resources in their ads. 

KEY TAKEAWAYS

SUMMARY

If you’ve noticed most of LinkedIn Ads promote some kinds of report or a PDF. Overall a lot of companies take the same approaching – nurturing rather than direct lead gen. 

40. Salesforce

Here’s another ad from Salesforce. They’re promoting a marketing report here.

KEY TAKEAWAYS

41. Netcore Solutions

Netcore Solutions is an omni-channel marketing automation platform. Founded in 1997, it’s one of the oldest SaaS companies based out of India.

KEY TAKEAWAYS

Webinar and Virtual Events LinkedIn Ad Examples

42. Freshworks

Freshworks provides a suite of customer engagement tools. It is based out of India and ranks 40th on Forbes Cloud 2019. I recently covered their growth story on ContentZeal. You should definitely check it out, it’s really insightful.

KEY TAKEAWAYS

SUMMARY

This is a great example if you’re looking to promote a virtual summit on LinkedIn. When promoting an event ensure to mention the below parameters – date, location, time and introduction of the speakers.

43. Chargebee

Chargebee is a subscription billing software based out of India. They are one of the leaders in their segment and one of favourite SaaS company. 

KEY TAKEAWAYS

SUMMARY

If you’re planning to promote webinars, you need to take inspiration from this ad. This is clearly one of the best LinkedIn ad example for Webinar. It checks all the boxes for me.

44. Slack

Slack is by far the best collaboration tool in the market. They’re also one of the fastest growing SaaS companies. You’ve probably used it for collaboration at work.

KEY TAKEAWAYS

SUMMARY

Unlike Slack, I don’t think other companies can afford to put up such a minimal ad and expect to see great results.

45. Zoom

Zoom is a very popular video conferencing tool. Their growth has been phenomenal in the past few years. It was founded in 2011 by Eric Yuan. They’re one of most valuable tech IPO of the year.

KEY TAKEAWAYS

46. Liftoff Mobile

Liftoff is a mobile marketing platform based out of the US. They help companies with programmatic user acquisition and re-engagement. The ad below promote a webinar and is very similar to the ones we’ve covered before.

KEY TAKEAWAYS

SUMMARY

If I had to change one thing I would’ve mentioned the exact target audience in the description who’ll benefit from the ad.

Customer Marketing LinkedIn Ads

47. Postman

Postman is a collaboration platform for API development. They are trying to generate leads by promoting a case study in this ad.

KEY TAKEAWAYS

SUMMARY

You take a lot of inspiration from this ad in case you’re looking to generate leads from a case study.

48. MoEngage

MoEngage is a popular omnichannel marketing tool based out of India. You can use it to analyse user behaviour, customer engagement and more.

KEY TAKEAWAYS

Conclusion

Hope you found the ad examples useful. We’re updating this list constantly to ensure you get the most out of it. If you need to add something to my takeaways please feel free to comment below. I would appreciate it. 

But in case you have any examples to share please feel free to reach us at contact@contentzeal.com. We would love to add it to the list and give a shoutout 😇.

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Himanshu Gupta
Himanshu Gupta
Himanshu is the founder of ContentZeal. He's been blogging for the better part of 5 years now. Follow him as he shares his experiences as a content marketer (currently at Exotel) through his in-depth blogs, stories and guides.

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