Struggling to get results from LinkedIn Ads?
Well you’re not alone. A lot of marketers (including me) often get stuck with one particular ad copy. We think it’s perfect and we keep trying to tweak the same ad it to get results.
But in reality you what you might need is just a little inspiration. Just playing around with your messaging and ad formats can get you great results with LinkedIn.
For your inspiration, I’ve put together 45+ B2B LinkedIn sponsered content ad examples across industries with a detailed teardown. You’ll find ads for lead generation, content promotion, downloadables, webinar and more.
Whether you’re a designer, a copywriter, an ad specialist or a startup owner, you can learn a lot from the below ad examples. As a copywriter myself, I go through these examples to come up with better ad copies.
So without further ado, let’s dive right it into the LinkedIn ad examples. Feel free to click on the image to open the ad on LinkedIn.
Best LinkedIn Ads - Lead Gen Text Ad Examples
1. Intercom
Intercom is a very popular customer engagement tool. You can use it for website visitor engagement or for support. If you’re a marketer, you need to check their blog “Inside Intercom”. They publish some incredibly awesome content. These ads are great for brand awareness campaigns.
KEY TAKEAWAYS
- Addition of social proof both on the image and the ad copy helps build trust with the visitor.
- You don't always need a long headline to attract leads.
- Statistics about live chat is increasing the credibility of the ad.
- The intro text could have been formatted better to make it more readable.
2. Hubspot
HubSpot provides a suite of tools to help companies with marketing, sales and customer service. They are the leaders when it comes to Inbound marketing. Just to throw some numbers out, they attract 26 million monthly visitors out of which 45% is organic. That’s a dream for any SaaS company.
KEY TAKEAWAYS
- The goal of the ad is very clear throughout the ad - getting users to book a demo.
- I like the short yet powerful introduction about their marketing software. It hits all the major pain points of a marketer - increasing traffic and improving conversions.
- There's a typo in the ad description "prove ROI". I assume they meant improve ROI.
3. Zoho
Zoho provides a suite of online productivity tools and SaaS applications. They’re a successful bootstrapped company based out of India.
If you’ve explored hosted email solutions, you’ve probably must have come across Zoho mail. It’s one of their most popular products.
Table of Contents
KEY TAKEAWAYS
- Mail is Zoho's flagship product. They’ve clearly showed it by adding social proof in the image. A person can know the popularity of their tool just by looking to those numbers.
- Since Zoho Mail is not your usual email client like Spark or Mail (MacOS) they've explicitly mentioned business email in their intro and title. This removes confusion and will improve the quality of the leads.
4. Microsoft
Microsoft needs no introduction. We’ve all grown up using their OS and business tools. However in this ad they’re promoting their cloud offering Microsoft Azure.
KEY TAKEAWAYS
- My only takeaway from this ad is the featured image. It's quite minimal and elegant.
SUMMARY
Since I don’t understand the technical aspect of the ad, I don’t have much to share. But a I want to share a small advice – small startups can’t use the similar messaging as used by Microsoft or larger companies. The latter can afford to do it because of the brand they’ve build over the years. So please keep a note when working on your next ad copy.
5. Asana
Asana is a very popular online collaboration and work management tool, similar to Trello.
KEY TAKEAWAYS
- A simple and clear intro always useful especially if you're targeting a niche audience (product folks in this example). If you're writing any copy try to show the benefits than mentioning the features. Users understand better that way.
- I love how they've added a screenshot of their product with a personalised list of tasks.
6. Pipedrive
Pipedrive is a popular CRM software. It helps you to manage your leads and streamline you sales process.
KEY TAKEAWAYS
- The featured image does a very good job of explaining the classic sales problem (lack of tracking at every stage) and how they can help solve it.
- The whole ad is very minimal make it apt for re-targeting.
7. Salesforce
Salesforce provides a suite of tools for customer service, marketing automation, analytics, and application development. It is by far the most successful SaaS company in the world.
KEY TAKEAWAYS
- I like how the messaging has been crafted for small businesses. This is especially necessary in the case of Salesforce as they are always looked upon as an enterprise tool.
- I'd always prefer using a customised image rather than a stock photo. Just a personal preference.
8. Twilio
Twilio are the leaders when it comes to customer communication. For those who don’t know about PSD2, it’s a European regulation for electronic payment services.
KEY TAKEAWAYS
- This is best featured image hands down. It is personalised, clear and conversion focused. Love that illustration, quite dope.
SUMMARY
Usually when a regulation is announced, companies first look out for applications that can solve their problem quickly, saving them from building it themselves. It’s easier that way. The advertisement does a great job of attracting those prospects. Just read the first line again. Innovation is greater than everything. That’s brilliant messaging.
9. AirCall
AirCall is a cloud phone system. It helps you manage customer calls virtually rather than using a complex hardware equipment.
KEY TAKEAWAYS
- I like how they've emphasized the CTA multiple times. Remember there's no point in keeping the visitors guessing.
- I also like how beautiful the image summarises their whole proposition.
10. Infobip
Infobip is a CPaaS platform. They help companies with customer engagement on various platforms including chat and SMS.
KEY TAKEAWAYS
- I like how they’ve kept their messaging simple and clear.
- Even if you happen to see the image first you get a good idea of their offerings and channels they provide by seeing the logos.
- I don’t like the idea of using hashtags in an Ad. It makes it look very spammy. Not recommended.
11. Canva
Canva is my favourite design tool. I never thought creating images would have been so easy before Canva. I’ve used to create featured image, ebooks, slides, video and more.
KEY TAKEAWAYS
- I love the messaging on the image. Very apt for enterprises.
- Want to summarise your offerings in two lines? Learn from them. No fluff whatsoever.
12. Figma
Figma is a popular design tool. It supports multiple platforms like web, MacOS and Windows.
KEY TAKEAWAYS
- For me the image is the star of the show. It shows all the different features you can use inside the tool.
- I love how they differentiate themselves from the competition by mentioning their support for web in the intro.
13. GoDaddy
GoDaddy is a very popular domain registrar and web hosting platform. If you’ve hosted websites before, you must have probably come across GoDaddy.
KEY TAKEAWAYS
- I like how they’ve designed the ad to match their brand. It's very important to be consistent with design across platforms.
- Simple and clear messaging makes the ad very actionable - “Create a website that works for you”. This single line summarises the complete ad.
14. Elementor
Elementor is by far the best page builder out there. In fact I’ve designed the complete ContentZeal website using Elementor. It’s a great plugin for WordPress. I even wrote a detailed review that you can check here.
KEY TAKEAWAYS
- I like how they emphasize they’re the best page builder throughout the ad.
- Adds credibility by telling the number of websites they powered in the intro- 2 mn amazing website.
15. Typeform
Typeform is a popular modern form builder. But it’s usage is not limited to only forms, you can use it for lead generation, surveys, quizzes, feedback and more. Recently they’ve launched another product “VideoAsk ” which allows you to collect responses in the form of video.
KEY TAKEAWAYS
- I loved how they’ve highlighted the key advantage (personal with your audience) of their tool in the image.
- Including the images of actual people helps proving their point better.
SUMMARY
Remember if you’re creating a sub-brand, it’s important to associate it with the main brand. It helps add credibility and trust.
16. Zendesk
Zendesk is one of the most popular help desk software. Apart from customer service they provide a Sales CRM. I’m a big fan of the content they publish. You should definitely follow their blog.
KEY TAKEAWAYS
- I like the idea of highlighting “start focusing on customers”. At the crux, it’s the primary reason why people use a helpdesk tool.
- But in my opinion adding a snapshot of your tool which isn't readable is a bad idea. The could have used something zoomed in or just a section.
17. Box
Box is a file sharing tool for internal and external collaboration.
KEY TAKEAWAYS
- It does a great job with branding throughout the ad.
- Love how the featured image gives a sneak peek of the platform.
- One thing missing is that the messaging is not in sync with the intro.
18. Dropbox
Dropbox is one of most popular file sharing platforms. It can greatly help in team collaboration
KEY TAKEAWAYS
- Branding gets full marks. A great ad example if you’re planning to promote your next blog. Love the featured image too (how they show the collabration part).
19. GoToWebinar
GoToWebinar as the name suggests, helps you conduct webinars and online events.
KEY TAKEAWAYS
- I like the personalisation in the featured image - “Smart Marketers like you”.
- The intro covers everything - tells you the kind of impact you can expect by using the tool, features and how you can start. Overall a great intro.
SUMMARY
As marketers we hate webinars. It’s time consuming and can be very difficult to manage. The ad does a great job of changing the perception.
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20. Monday
Monday is a very popular and advanced online collaboration tool.
KEY TAKEAWAYS
- The featured image is very neat, showing a big pain point of managers. But it might be too biased. Regardless, the idea is great.
- A clear and minimal intro makes the ad more appealing.
21. Segment
Segment is a very popular platform that helps you connect, clean and control your customer data.
KEY TAKEAWAYS
- I love how they showcase the different logos of applications they support on their platform in the featured image.
- Increasing credibility by mentioning their top clients and number of customers.
22. Freshbooks
Freshbooks is a very popular accounting software especially among freelancers and SMBs. Accounting is looked upon as a very tedious task. Freshbooks helps solve that.
KEY TAKEAWAYS
- I love how balanced the complete ad is -
Credibility – #1 Account Software
Target Audience – Freelancers and Service based business owners
Messaging – Focus on “growth”
CTA – Try it for Free 30 day
LinkedIn Carousel Ad Examples
23. Trello
Trello is an incredibly popular project and task management platform. It follows the successful kanban style. I use Trello to manage my tasks personally and at work. If you’re looking to streamline your work and be productive, you should definitely try it.
KEY TAKEAWAYS
- I like how the complete ad tells a story - “To Do” to “Done”
- Every card has a different message. I love how you can tell a story using a carousel ad.
24. Piktochart
You can consider Piktochart as Canva for Infographics and Presentations. It makes it incredibly easy to create beautiful graphics.
KEY TAKEAWAYS
- Tailoring your messaging for a particular audience is always better. Love how Piktochart are only targeting HR professionals in this ad.
- Simple and clear messaging makes the ad very appealing. Also, incredible to see the different examples of various templates in the images.
25. Drift
Drift is a conversational marketing and sales chatbot. It is used by over 50,000 companies across the world.
KEY TAKEAWAYS
- I love the intro. It contains statistics, advantages and a CTA.
- Emojis make the overall ad stand out without being too much on your face.
Best LinkedIn Ads - App Integration Ads
Best LinkedIn Ads - App Integration Ads
26. Miro
Miro is an online collaboration platform for teams. They are used by over 3 million users worldwide including companies like Netflix and Spotify.
KEY TAKEAWAYS
- The intro does a great job in summarising the integration.
- Attaching screenshots from the integration is a neat touch. Very useful for someone who has already used Miro before.
SUMMARY
If you’re looking to promote a new integration you can learn a lot from this example.
27. Close.io
Close is a popular CRM tool. Unlike Salesforce, they’re more focused on the SMB and MSMEs segment.
KEY TAKEAWAYS
- I like how they've differentiated themselves with other Zoom integrations using the words best and native.
- A great featured image. If you zoom a little you'll actually see that it's an screenshot from the integration.
- I feel the intro text could have been formatted better. Even breaking it down into multiple paragraphs would have greatly helped.
SUMMARY
Remember you cannot include everything in the description even if it’s important.
This ad is a great example to showcase a newly launched integration. If you see communication is critical for sales folks and providing the flexibility of doing it inside the CRM is a life-saver.
Best LinkedIn Ads - Downloadble Promotion Ads (Ebooks, Whitepapers, Reports and more)
28. Hiver
Hiver is a shared email collaboration software. You can use it to manage emails like support@ and info@ right inside Gmail. They are used by 1500+ companies including Hubspot, Canva and Pluralsight.
KEY TAKEAWAYS
- I found the overall ad message is very clear - a guide to managing shared inboxes for individuals and teams. This reflects throughout the ad, including the image.
- The ad targets a very niche audience which is ideally the right thing to do. It helps in increasing the quality of the lead.
SUMMARY
Promoting downloadable is a very popular method to generate leads through LinkedIn ads. You can either drive visitors to a landing page (like in this example) or use a lead generation form to get details like name, email address on LinkedIn itself. If you’re looking to run similar ads, this is a great example.
29. Flock
Flock is popular online collaboration tool. You can think it as India’s answer to Slack. It was founded by Bhavin Turakhia, also the founder of Zeta and DirectI.
KEY TAKEAWAYS
- I like how they've set expectations early- "you get actionable insights on managing and building virtual teams".
- I like how they’ve emphasised the CTA in the featured image. It will be interesting to understand if it can actually help increase conversions. If anyone has done a slip test, mention in the comments below.
SUMMARY
This is another great ad example if you’re looking to promote a ebook/whitepaper in your next campaign.
30. Nexmo
Nexmo provides business with APIs for communication and authentication.
KEY TAKEAWAYS
- Very clear messaging throughout the ad copy. But it's useful when you’re targeting a very niche audience which in this case should be a product manager of an e-commerce company.
- I'd wish they would have explained more about the downloadable. For starters a small summary about the ebook would have made the ad more actionable.
SUMMARY
Overall this a great example of a minimal ad. A lot of times as marketers we tend to include everything in the ad. But we should keep in mind that it’s all about creating a balance.
31. Stripe
Stripe is probably the most popular software to accept payments online. It is valued at around $35 bn. For those who don’t know Haris (mentioned in the ad copy), it’s a very popular insights and analytics company.
KEY TAKEAWAYS
- I really found the image interesting. The illustrations shows the bigger picture.
SUMMARY
Overall it’s another great example of a downloadable ad.
32. SurveyMonkey
SurveyMonkey is probably one of the most popular and oldest online survey tools. If you’ve filled feedback forms or surveys online you probably must have come across SurveyMonkey.
KEY TAKEAWAYS
- I love how they’ve not included the word “surveys” but still managed to show their value.
- The featured image is simply fantastic. It is so sync with the complete messaging. If you're still using illustrations or stock images in your ad, you should re-think.
33. GitHub
If you’re a developer you must already be familiar with GitHub. For those who don’t know GitHub helps you discover, share, and build better software.
KEY TAKEAWAYS
- You don't need to make the messaging complicated in order to bring leads for you.
- The formatting of the intro seems a little off.
34. Workday
Workday is a financial and human capital management software. It was founded in 2005 and employs over 10,500+ people.
KEY TAKEAWAYS
- The ad does a great job of summarising the report.
- Putting a real face on the featured image can greatly help in making the ad personal and increase traction.
35. Campaign Monitor
Campaign Monitor is an Email Marketing Tool used by more than 250k+ businesses globally.
KEY TAKEAWAYS
- I like their messaging. It’s very value driven.
- Making the report niche helps the ad standout and increase credibility.
SUMMARY
To be honest as marketers we might come across a lot of email marketing reports (considering the number of companies in this segment). But because Campaign Monitor took the effort to make it exclusively for UK, it helps them standout and attract the right leads.
36. CleverTap
CleverTap is a SaaS based omni-channel mobile marketing platform. They were founded in 2013 and have clients like ESPN and Fandango.
KEY TAKEAWAYS
- The featured image is something I love. The 3D version of Ebook really helps it stand out and attract more visitors.
- Including a statistic can make an ad more actionable.
37. Optimizely
Optimizely is a very popular A/B testing and experimentation platform. Their platform is used by the likes of HP, Ebay and American Express.
KEY TAKEAWAYS
- The intro gives a good summary of the Ebook. It helps to set the intent right for the user.
- This is the only ad that includes an emoji in the title. I think a lot more experimentation should be done around emojis and analyse the results.
38. Apptio
Apptio is a Financial Management SaaS Tool for IT. It helps businesses make smarter decisions when it comes to IT investment.
KEY TAKEAWAYS
- This follows the classic “ebook ad” format.
- The image used to show the ebook makes it more real. Very Neat.
SUMMARY
I don’t know if you noticed but there’s a typo in the ad’s intro. To prevent such a scenario ensure to go over ad copy multiple times before publishing it. One effective way is by asking a different team member to review the ad.
39. LinkedIn
There’s no better company to take inspiration than LinkedIn itself. If you’ve noticed LinkedIn themselves promote a lot of resources in their ads.
KEY TAKEAWAYS
- Unlike a lot of the ads above, LinkedIn has included a link in the description. It would be interesting if it does affect the click through rate.
SUMMARY
If you’ve noticed most of LinkedIn Ads promote some kinds of report or a PDF. Overall a lot of companies take the same approaching – nurturing rather than direct lead gen.
40. Salesforce
Here’s another ad from Salesforce. They’re promoting a marketing report here.
KEY TAKEAWAYS
- The ad description is spot on. They’ve covered the current pain points wonderfully.
- To add credibility to their resource they’ve mentioned the size of the audience (“7000 senior marketers). That’s critical and oftentimes missed by companies.
41. Netcore Solutions
Netcore Solutions is an omni-channel marketing automation platform. Founded in 1997, it’s one of the oldest SaaS companies based out of India.
KEY TAKEAWAYS
- It’s very important to highlight the benefit of any resource. Netcore solutions have done a great job in ensure that it stands out.
- They’ve also emphasized the CTA across the title, image, and description which helps in improving conversions.
Best LinkedIn Ads - Webinar and Virtual Events LinkedIn Ad Examples
42. Freshworks
Freshworks provides a suite of customer engagement tools. It is based out of India and ranks 40th on Forbes Cloud 2019. I recently covered their growth story on ContentZeal. You should definitely check it out, it’s really insightful.
KEY TAKEAWAYS
- The overall ad copy looks quite elegant.
- The illustration of the map is really good. It gives an overview of the speaker’s location.
SUMMARY
This is a great example if you’re looking to promote a virtual summit on LinkedIn. When promoting an event ensure to mention the below parameters – date, location, time and introduction of the speakers.
43. Chargebee
Chargebee is a subscription billing software based out of India. They are one of the leaders in their segment and one of favourite SaaS company.
KEY TAKEAWAYS
- I like how the featured image is able to include so much without looking too cramped up. The ad showcases both speakers with names, company and position ; includes the date & time and highlights the problem they’re solving.
- The whole ad is filled with questions which kinda triggers some of the pain points companies/teams face daily.
SUMMARY
If you’re planning to promote webinars, you need to take inspiration from this ad. This is clearly one of the best LinkedIn ad example for Webinar. It checks all the boxes for me.
44. Slack
Slack is by far the best collaboration tool in the market. They’re also one of the fastest growing SaaS companies. You’ve probably used it for collaboration at work.
KEY TAKEAWAYS
- Simple and clear messaging.
- The intro includes all the necessary information - date, time and topic.
SUMMARY
Unlike Slack, I don’t think other companies can afford to put up such a minimal ad and expect to see great results.
45. Zoom
Zoom is a very popular video conferencing tool. Their growth has been phenomenal in the past few years. It was founded in 2011 by Eric Yuan. They’re one of most valuable tech IPO of the year.
KEY TAKEAWAYS
- A simple and clear intro which shows a clear proposition
- I like the featured image. Not only does it shows their product in action and also the customer bit.
46. Liftoff Mobile
Liftoff is a mobile marketing platform based out of the US. They help companies with programmatic user acquisition and re-engagement. The ad below promote a webinar and is very similar to the ones we’ve covered before.
KEY TAKEAWAYS
- A great example of a minimal ad. They tick most of the boxes (topic, date and time).
- Converting the time depending on timezone you’re targeting is critical. For example, the ads targeted to India (like in my case) ideally should have the time in IST. It makes a big difference.
SUMMARY
If I had to change one thing I would’ve mentioned the exact target audience in the description who’ll benefit from the ad.
Best LinkedIn Ads - Customer Marketing LinkedIn Ads
Best LinkedIn Ads - Customer Marketing LinkedIn Ads
47. Postman
Postman is a collaboration platform for API development. They are trying to generate leads by promoting a case study in this ad.
KEY TAKEAWAYS
- I love how they’ve summarised the case study in two lines.
- Numbers speak for itself. It clearly shows the scale of the problem their tool solves.
SUMMARY
You take a lot of inspiration from this ad in case you’re looking to generate leads from a case study.
48. MoEngage
MoEngage is a popular omnichannel marketing tool based out of India. You can use it to analyse user behaviour, customer engagement and more.
KEY TAKEAWAYS
- The highlight for the ad is how original the ad looks. Showcasing the image of the customer and adding his testimonial is the most important part of a customer story.
Conclusion
Hope you found the ad examples useful. We’re updating this list constantly to ensure you get the most out of it. If you need to add something to my takeaways please feel free to comment below. I would appreciate it.
But in case you have any examples to share please feel free to reach us at contact@contentzeal.com. We would love to add it to the list and give a shoutout 😇.
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One Response
Whew, thanks for doing this work for us. 😉
Nice to know what other companies are doing.