This is the first episode in our content marketing teardown series. Every week we pick a successful content marketing piece and decode what’s good, bad and how you can use in your content marketing strategy.
Today, we take a look at an interesting pillar content by Todist. The piece aims at accomplishing two tasks –
- Rank for the term "productivity methods"
- Generate newsletter subscribers through quizzes
Join me as I breakdown this piece in the video below –
KEY TAKEAWAYS
- Todoist takes a different approach by asking readers to subscribe the newsletter after the quiz results.
- Created strategically for ranking for a difficult keyword like "productivity methods"
- All the productivity methods explains exactly how one can implement the method using their product.
Teardowns
September 15, 2020
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